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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Achat du livre
Introduction to marketing : theory and practice, Adrian Palmer
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Adrian Palmer
- Éditeur
- Oxford University Press
- Publié
- 2004
- Format
- souple
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.