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Focusing on Tesla Motors' strategic marketing positioning, this seminar paper delves into the premium electric car, Model S. It examines key marketing strategies and their effectiveness, highlighting how Tesla has carved out a unique niche in the automotive market. The analysis is grounded in business economics, providing insights into both offline and online marketing approaches utilized by the company.
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Definition and Market Analysis of the Tesla Motors Model S, Erik Somssich
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- 2017
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