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Focusing on competitive advantage, this book explores both market-based and state-based perspectives in strategic management. It examines the critical measures that influence success and failure in strategy formation, offering valuable insights into the activities that contribute to effective strategic planning. By highlighting contemporary issues, it serves as a guide for understanding the dynamics of strategic management in today's business environment.
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Contemporary Issues in Strategic Management, Paul Phillips, Luiz Moutinho
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- Année de publication
- 2018
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