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The narrative centers on a struggling American car manufacturer facing dire challenges. In a bid to survive, they innovated and developed the first Jeep, which, despite not rescuing the company, ultimately transformed into an enduring symbol of American culture and resilience. The story highlights the intersection of innovation, perseverance, and the impact of iconic design on a brand's legacy.
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The Bantam Jeep, Don Narus
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- Année de publication
- 2020
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