The Art of Doing Business in China

Auteurs

• Laurence J. Brahm

Paramètres

• 144 pages
• 6 heures de lecture

• Chine
• Gestion

En savoir plus sur le livre

Applying ancient Chinese military strategies to contemporary negotiations, this book by Laurence J. Brahm offers insights into navigating the complexities of business in China. Drawing on Sun Tzu's Art of War and the Thirty-Six Strategies, it presents real-life stories that entertain while offering valuable lessons for foreign negotiators. These narratives aim to inspire hope amidst the challenges of securing deals in a culturally rich and sometimes perplexing environment.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)