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Exploring the concept of neighborhood branding, the book focuses on Orlando's diverse identities beyond its well-known association with Disney. It examines how different neighborhoods within the city cultivate their unique characteristics and brand identities, highlighting the distinct qualities that set each area apart. Through this analysis, readers gain insight into the multifaceted nature of Orlando's cultural and social landscape.
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Neighborhood Branding, Identity and Tourism, Staci M Zavattaro
- Langue
- Année de publication
- 2019
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