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Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.
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The Brand Glossary, Interbrand
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- Année de publication
- 2006
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