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Focusing on the evolving landscape of the sports industry, this book explores how technological advancements and social media are reshaping opportunities within sport enterprises. It offers insights for sports business scholars through case studies of innovative companies and inspirational leaders, highlighting the importance of fostering a culture of innovation. The authors provide strategies for sustainability and competitiveness, guiding organizations to thrive in the dynamic global sports market.
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Fostering Innovative Cultures in Sport, James Skinner, Aaron C. T. Smith, Steve Swanson
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- Année de publication
- 2018
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