Global Brand

Auteurs

• Nigel Hollis

Paramètres

• 274 pages
• 10 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)