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Explore the inner workings of Tesco's renowned retail loyalty program, uncovering the strategies that have contributed to its success. This insightful examination offers valuable lessons on customer engagement and retention, showcasing innovative practices that set Tesco apart in the competitive retail landscape. Ideal for those interested in marketing and business strategies, the book provides an in-depth look at how loyalty schemes can drive customer loyalty and enhance brand value.
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Scoring Points, Clive Humby, Tim Phillips, Terry Hunt
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- Année de publication
- 2015
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