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Focusing on the evolution of advertising creativity, the book delves into significant historical, cultural, and philosophical discourses that have shaped modern perspectives. Andrew McStay examines how these influences contribute to the understanding and practice of creativity in advertising today, offering insights into the complex interplay between cultural narratives and creative expression.
Achat du livre
Creativity and Advertising, McStay Andrew
- Langue
- Année de publication
- 2013
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