The Strategic Communication Imperative

For Mid- and Long-Term Issues Management

Auteurs

• James Mahoney

Paramètres

• 232 pages
• 9 heures de lecture

• Histoire
• Journalisme et Publication
• Marketing et relations publiques
• Sciences sociales

En savoir plus sur le livre

The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.

Achat du livre

• Année de publication: 2021
• Reliure: (rigide)