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The essay explores the strategic considerations necessary for businesses contemplating international expansion, emphasizing the importance of understanding target markets' risks and opportunities. It evaluates global market dynamics from a 2013 perspective, addressing economic factors, business practices, and cultural nuances. While it includes insights from various countries, the analysis is primarily rooted in a European context, providing a comprehensive view of international business planning.
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International Strategic Planning, Heiko Filthuth
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- 2020
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