Le livre est actuellement en rupture de stock

Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

Auteurs

Nicholas Ind

Évaluation du livre

3,3(7)Évaluer

Paramètres

Pages: 210pages
Temps de lecture: 8heures

Leadership

En savoir plus sur le livre

Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

Achat du livre

Living the Brand, Nicholas Ind

Langue
Année de publication: 2007
product-detail.submit-box.info.binding: (rigide)

Nous vous informerons par e-mail dès que nous l’aurons retrouvé.

Modes de paiement

3,3

Très bien !

7 Évaluations

Évaluer

Il manque plus que ton avis ici.

Titre: Living the Brand
Sous-titre: How to Transform Every Member of Your Organization Into a Brand Champion
Langue: Anglais
Auteurs: Nicholas Ind
Éditeur: Kogan Page
Publié: 2007
Format: rigide
Pages: 210
ISBN13: 9780749450830
Mots clés: Leadership
Évaluation: 3,3 sur 5
Description: Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.