Revenue Management for Service Organizations

Auteurs

• Paul Rouse

Paramètres

• 182 pages
• 7 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on revenue management, this book emphasizes its central role in management accounting, complemented by cost management and performance measurement. It introduces concepts like yield management and integrates various fields, including project management and capacity costing. Additionally, it explores pricing methods and strategies, along with techniques for effectively segmenting consumer markets, offering a comprehensive approach to optimizing revenue.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)