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Focusing on the intersection of creativity and common sense in marketing, the book offers a fresh perspective through engaging hypothetical cases infused with humor. Written for professionals in various fields, it emphasizes the importance of a creative mindset in driving business success. The author draws from extensive practical experience, aiming to inspire readers to think differently and embrace simplicity and clarity in their marketing strategies. This energetic approach encourages growth and innovation across all professions.
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Detective Marketing: Creative Common Sense in Business, Stefan Engeseth
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- Année de publication
- 2003
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