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ORGANIZATIONAL DEVELOPMENT

Auteurs

Derese Alehegn

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Pages: 372pages
Temps de lecture: 14heures

Affaires et économie

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The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.

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ORGANIZATIONAL DEVELOPMENT, Derese Alehegn

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Année de publication: 2022
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Titre: ORGANIZATIONAL DEVELOPMENT
Sous-titre: DE
Langue: Anglais
Auteurs: Derese Alehegn
Éditeur: LAP LAMBERT Academic Publishing
Publié: 2022
Format: souple
Pages: 372
ISBN13: 9786202681582
Mots clés: Affaires et économie
Description: The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.