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The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.
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Hospitality and Travel Marketing, Alastair M. Morrison
- Langue
- Année de publication
- 2022
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- (souple)
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- Titre
- Hospitality and Travel Marketing
- Langue
- Anglais
- Auteurs
- Alastair M. Morrison
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2022
- Format
- souple
- Pages
- 638
- ISBN13
- 9781032274133
- Séries
- Mots clés
- Sport
- Description
- The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.