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The book offers a comprehensive examination of operating in a semiglobal economy, addressing the dual demands of competing in both globalized and localized markets. It challenges traditional business organization models and competitive strategies, presenting new theories and strategies essential for international businesses navigating this complex landscape.
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Business Strategy in a Semiglobal Economy, Panos Mourdoukoutas
- Langue
- Année de publication
- 2006
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- (souple)
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