Ambient advertising - an intrusion of consumers private sphere?

Auteurs

• Bastian Storch

Paramètres

• Affaires et économie

En savoir plus sur le livre

Focusing on ambient advertising campaigns, this research paper explores their impact on consumer privacy. It evaluates both the advantages and disadvantages of such advertising methods, particularly in the context of a specific campaign executed in Germany. The author critically analyzes how these campaigns can intrude into personal spaces, offering insights into the implications for public relations and marketing strategies. The study aims to provide a comprehensive understanding of the balance between innovative advertising and consumer privacy concerns.

Achat du livre

• Année de publication: 2008
• Reliure: (souple)