Marketing, Morality and the Natural Environment

Auteurs

• Andrew Crane

Paramètres

• Pages: 218 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Ancienne publicité
• Écologie et Environnement

En savoir plus sur le livre

Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)