Nation Branding

Concepts, Issues, Practice

Auteurs

• Keith Dinnie

Paramètres

• 268 pages
• 10 heures de lecture

• Manuels

En savoir plus sur le livre

Focusing on the intersection of branding and national identity, this book offers a theoretical framework enriched with practical examples of Nation Branding. It explores how brand strategy and management principles can be effectively implemented by countries around the world, addressing key concepts and issues in the field. The insights provided aim to enhance understanding of how nations can cultivate their image and reputation on the global stage.

Achat du livre

• Année de publication: 2022
• Reliure: (souple)