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Exploring the intricacies of doing business in Gulf Cooperation Council countries, this book offers insights into the behaviors and practices of Arab businesspeople. It employs innovative techniques and new approaches, providing practical strategies that can be easily adopted by international companies. By understanding these cultural nuances, readers can navigate the numerous barriers to successfully engage in the Gulf market.
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The Arab Business Code, Judith Hornok
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- Année de publication
- 2020
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