Ethics in Advertising

Making the case for doing the right thing

Auteurs

• Wally Snyder

Paramètres

• 102 pages
• 4 heures de lecture

• Affaires et économie
• Histoire

En savoir plus sur le livre

Focusing on ethical advertising practices, this book offers a thorough examination of the rules and principles that govern the field. Through extensive research, case studies, and expert insights, it highlights the significance of advertising ethics for both consumers and professionals. The comprehensive overview aims to educate students and practitioners on the critical role of ethical considerations in advertising.

Achat du livre

• Année de publication: 2016
• Reliure: (souple)