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Focusing on the critical relationship between strategic decisions and business performance, this book explores how effective management strategies can create competitive advantages. It emphasizes the importance of analyzing industry dynamics, environmental factors, and internal resources to inform strategic moves. Through eight chapters, it examines how these strategies influence an organization's market position, product quality, and integration scope, while also addressing the balance between innovation and following industry trends.
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Management Strategy: Achieving Sustained Competitive Advantage, Alfred A. Marcus
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- Année de publication
- 2004
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