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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
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Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Alexander Chernev
- Éditeur
- Cerebellum Press
- Publié
- 2019
- Format
- rigide
- Pages
- 320
- ISBN13
- 9781936572748
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.