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Focusing on consumer behavior in the UK supermarket sector, this seminar paper analyzes customer loyalty and the factors influencing potential shifts in allegiance. It critically examines whether consumers are changing their loyalty and identifies key issues behind such decisions. Additionally, the paper offers recommendations for supermarkets on strategies to enhance and retain consumer loyalty, providing valuable insights for businesses in the competitive retail landscape.
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Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?, Kamalesh Dey
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- 2016
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