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Focusing on the intersection of science and design, the book explores the multifaceted nature of packaging, emphasizing its role in protecting and promoting products. It highlights the importance of collaboration between premium brands and consumers to achieve effective packaging solutions in the dynamic food and cosmetics industries. The text delves into the processes involved in creating and evaluating packaging, aiming to enhance brand identity and market success.
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Brand Innovation in FMCG, Tom Page, Gisli Thorsteinsson
- Langue
- Année de publication
- 2011
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- (souple)
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