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The literature review explores the factors that affect the selection and future purchasing intentions for transactional legal services at large law firms. It integrates two key marketing concepts—perceived service value and commitment—and analyzes their interrelationships, shedding light on how these elements influence client decisions in the legal sector. This academic work contributes to understanding the dynamics of client behavior in the context of legal services.
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Transactional Legal Services and Corporations' Buying Intentions, Katja Friedrich
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- Année de publication
- 2018
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