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Focusing on business modeling in small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, particularly the Zahra and George model on absorptive capacity and Chesbrough's open innovation concept. It introduces a novel 'open innovation bridge - a Tangram model' to highlight essential elements of open innovation business models tailored for SMEs. The author uniquely incorporates a gamification perspective, providing a tool for designing these innovative business models, offering fresh insights into enhancing SME competitiveness.
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Open Innovation Business Modeling, João Leitão
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- Année de publication
- 2018
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