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Focusing on the interplay between international business and societal context, this text offers a fresh perspective on globalization. John S. Hill emphasizes the significance of geographic and historical backgrounds, exploring how they shape industries and markets. The book highlights global supply chains, branding, and the influence of world religions on local management practices. With a strong managerial orientation, it serves as a valuable resource for educators and students alike, encouraging curiosity and deeper understanding of global business dynamics.
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International Business, John Hill
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- Année de publication
- 2008
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