Creating the Strategy

Winning and Keeping Customers in B2B Markets

Auteurs

• Rennie Gould

Paramètres

• Pages: 248 pages
• Temps de lecture: 9 heures

• Affaires et économie

En savoir plus sur le livre

Focusing on the essential components of business strategy, this guide integrates B2B marketing theory and sales management techniques. It offers practical insights and tools for developing effective strategies, making it a valuable resource for professionals looking to enhance their understanding and application of strategic concepts in a business context.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)