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Exploring the innovative marketing approach of Jesus, the book highlights how he prioritized the needs of the poorest, contrasting with conventional strategies that often overlook them. It discusses how Jesus applied key marketing principles, such as the 7Ps, to promote the kingdom of God, emphasizing the importance of addressing both material and spiritual needs. By centering his message on the person of Jesus, the book urges modern marketers to rethink their strategies to create a more inclusive and impactful connection with their audience.
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Jesus in the Marketing Strategy, Cheriyan Menacherry
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- Année de publication
- 2021
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