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Focusing on a classic conceptual framework, this Scandinavian edition serves as an excellent introduction to marketing for both undergraduate students and practitioners. It builds on the foundational principles established by Kotler and Armstrong, making it a trusted resource that has reached millions of learners globally. The book blends theoretical insights with practical applications, ensuring readers gain a comprehensive understanding of marketing concepts.
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Principles of Marketing, Anders Parment, Gary Armstrong, Philip Kotler
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- Année de publication
- 2020
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