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The book explores India's pivotal role in the global economy as it transitions to a market-driven model, highlighting its potential as a vast consumer market and low-cost manufacturing hub. It addresses the challenges faced by offshore investors, emphasizing the importance of understanding India's unique business culture, which is shaped by traditional, caste, and religious influences. This comprehensive resource offers valuable insights and guidance for international businesspeople, researchers, and scholars aiming to navigate and succeed in India's evolving economic landscape.
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Doing Business in Today's India, Douglas Bullis
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- Année de publication
- 1998
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