Marketing Strategy in Play

Questioning to Create Difference

Auteurs

• Mark Hill

Paramètres

• 80 pages
• 3 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the cultivation of marketing thinking, this book challenges traditional approaches by encouraging practitioners to develop their own unique perspectives instead of relying on established formulas. It invites readers to engage deeply with familiar marketing concepts, questioning conventional wisdom such as the necessity of competition. Aimed at serious marketers, it offers innovative strategies for organizations of any size, promoting a transformative way of thinking that breaks away from routine practices.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)