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Focusing on the competitive landscape of the Indian retail industry, the book explores how Big Bazaar adapts to the challenge posed by More Hyper store. It delves into proactive strategies employed at the store level, including customer and price mapping, to analyze strengths and weaknesses against competitors. The insights provided are valuable for understanding the dynamics of retail competition in India, making it an essential read for marketing professionals and students interested in the retail sector.
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Comparative Analysis in Retail, Mudassir Hayat Khan
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- Année de publication
- 2011
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