Marketing Identities Through Language

English and Global Imagery in French Advertising

Auteurs

• E. Martin

Paramètres

• Pages: 286 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Dictionnaires et manuels de langue
• Manuels

En savoir plus sur le livre

The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the persistence of media companies in blending languages despite legislative efforts to limit this mixing, showcasing the tension between cultural preservation and global marketing strategies.

Achat du livre

• Année de publication: 2006
• Reliure: (souple)