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Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.
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Export Strategy, Nigel Piercy
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- Année de publication
- 2015
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