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Business Cases

Internationalisation Strategies in Global Player Companies

Auteurs

Patrick Siegfried

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Pages: 245pages
Temps de lecture: 9heures

Affaires et économie

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The book features case studies authored by students from Mannheim and Offenburg Universities of Applied Sciences, focusing on international companies. Each study explores the company's development and market orientation, analyzing their market situation along with strengths and weaknesses. The conclusion summarizes key findings and provides working questions for further exploration, making it a valuable resource for those studying international management and trade.

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Business Cases, Patrick Siegfried

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Année de publication: 2014
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Titre: Business Cases
Sous-titre: Internationalisation Strategies in Global Player Companies
Langue: Anglais
Auteurs: Patrick Siegfried
Éditeur: AVM Akademische Verlagsgemeinschaft
Publié: 2014
Format: souple
Pages: 245
ISBN13: 9783869246147
Mots clés: Affaires et économie
Description: The book features case studies authored by students from Mannheim and Offenburg Universities of Applied Sciences, focusing on international companies. Each study explores the company's development and market orientation, analyzing their market situation along with strengths and weaknesses. The conclusion summarizes key findings and provides working questions for further exploration, making it a valuable resource for those studying international management and trade.