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How to Save the FMCG Industry

A Practical Guide for Building Collaboration between Suppliers and Retailers

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Chris Leach

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Pages: 260pages
Temps de lecture: 10heures

Affaires et économie

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Collaboration in the fast-moving consumer goods industry is essential for value creation between suppliers and retailers, but suppliers frequently encounter challenges. The imbalance of power favoring retailers and a predominant focus on short-term gains often hinder successful partnerships. This book delves into these dynamics, exploring the complexities of collaboration and offering insights on overcoming obstacles to foster more effective relationships in the FMCG sector.

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How to Save the FMCG Industry, Chris Leach

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Année de publication: 2022
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Titre: How to Save the FMCG Industry
Sous-titre: A Practical Guide for Building Collaboration between Suppliers and Retailers
Langue: Anglais
Auteurs: Chris Leach
Éditeur: Springer International Publishing
Publié: 2022
Format: rigide
Pages: 260
ISBN13: 9783030929855
Mots clés: Affaires et économie
Description: Collaboration in the fast-moving consumer goods industry is essential for value creation between suppliers and retailers, but suppliers frequently encounter challenges. The imbalance of power favoring retailers and a predominant focus on short-term gains often hinder successful partnerships. This book delves into these dynamics, exploring the complexities of collaboration and offering insights on overcoming obstacles to foster more effective relationships in the FMCG sector.