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The book reveals the misconception that most firms operate on a global scale, arguing that many are primarily regional in their sales and operations. Alan Rugman highlights that only a small fraction of the top 500 companies truly engage in global business. By examining regional models and debunking common myths about global commerce, he provides a comprehensive agenda for future business strategies, emphasizing the importance of understanding regional dynamics in the global marketplace.
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The Regional Multinationals, Alan M. Rugman
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- Année de publication
- 2016
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