Strategic Marketing Management, 9th Edition

Auteurs

• Alexander Chernev

Paramètres

• 296 pages
• 11 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion
• L'école

En savoir plus sur le livre

Focusing on the essentials of marketing theory, this edition provides a structured approach to identifying and resolving marketing challenges. It offers a comprehensive framework for developing effective marketing strategies that inform decisions on product design, branding, pricing, and distribution. The concepts presented are applicable to various organizations, including startups, established businesses, and both nonprofit and for-profit entities, making it a versatile resource for anyone involved in marketing management.

Achat du livre

• Année de publication: 2018
• Reliure: (rigide)