For the Culture

The Power Behind What We Buy, What We Do and Who We Want to Be

Auteurs

• Marcus Collins

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Psychologie
• Sciences politiques & Politique

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Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.

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• Année de publication: 2024
• Reliure: (souple)