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In an era of complexity and volatility, traditional strategic management frameworks often fall short. This book introduces "scenario-based strategic planning," offering a flexible approach for managers to adapt their strategies to ever-changing environmental conditions. It emphasizes the importance of anticipating various future scenarios to navigate uncertainty effectively, providing practical insights for strategic decision-making in a dynamic business landscape.
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Scenario-based Strategic Planning, Christian Krys
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- Année de publication
- 2015
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- (souple)
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