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Focusing on the need for an effective e-marketing strategy, the paper explores how Reg Vardy, a prominent UK motor retail group with 81 dealerships and a turnover of 1.3 billion pounds, can leverage digital technologies to attract new customers and enhance customer retention. It emphasizes the importance of integrating online marketing approaches within the company's overall business strategy to remain competitive in the evolving market landscape.
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E-Marketing Strategy for Reg Vardy, Volker Schmid
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- 2007
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