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Focusing on Service Quality Measurement (SQM), this seminar paper highlights its growing importance in evaluating success within businesses. It explores the interactive dynamics between customers and service providers, emphasizing how SQM serves as an effective tool for assessing customer satisfaction. The paper discusses the literature surrounding SQM and its role in identifying key areas for improvement, ultimately aiming to establish a new baseline for service quality ratings.
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Service Quality Measurement - Data Management, Andreas Keller
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- 2011
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