The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Auteurs

• Brent Adamson
• Matthew Dixon
• Pat Spenner
• Nick Toman

Paramètres

• Pages: 288 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Commerce et vente
• Gestion
• Leadership
• Nonfiction

En savoir plus sur le livre

The latest research from the bestselling authors of The Challenger Sale uncovers a surprising insight: success in sales hinges not only on adopting the Challenger selling approach but also on the specific individuals you choose to challenge. This revelation emphasizes the importance of strategic targeting in the sales process, suggesting that the effectiveness of a Challenger seller is significantly influenced by their understanding of the relationships and dynamics within their market.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)