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Focusing on the origins of innovation, this book delves into how and why compelling business ideas emerge. It identifies common sources of great ideas and provides actionable strategies for harnessing them to develop successful business concepts. Unlike typical resources, it avoids vague creativity tips and instead offers concrete guidance on exploring and exploiting innovation sources effectively. Readers can expect a practical approach rather than abstract theories or unclear methodologies.
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The Innovator's Sourcebook, Rose Dana
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- Année de publication
- 2010
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