The Place of Internal Equity in Customer Relationship Management

An Evidence from the Language Learning and Translation Center

Auteurs

• Theophile Bindeoue Nasse

Paramètres

• 88 pages
• 4 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the impact of internal equity on customer satisfaction and repurchase intentions, this research surveys the "Language Learning and Translation Center" to explore equity's role in customer relationship management. It highlights the importance of ethical marketing for business survival and supports the equity theory proposed by notable scholars. Additionally, it serves as a geomarketing tool, offering insights into marketing practices in West Africa, making it valuable for marketing, sales, and communication professionals aiming to tailor their strategies for African markets.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)